Ethics and Trust

Ethics & Trust

Read about what the experts have to say on the importance of ethics and trust in our professional practice.

The General Data Protection Regulation (GDPR) And Its Implications For Communication Professionals
The General Data Protection Regulation (GDPR) And Its Implications

Ensuring that appropriate consent is given and respecting the personal data of our customers is the right thing to do from both an ethical and moral perspective.

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Fake News, Alternative Facts, Evidence and Ethics
Fake News, Alternative Facts, Evidence and Ethics

In the communication and marketing professions, we know that emotional decisions are powerful, but evidence trumps everything.

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The role of communication professionals in corporate social responsibility

Communication Professionals In Corporate Social Responsibility

As companies step up their efforts to embrace their role in corporate social responsibility, many have discovered that doing the deed is not enough.

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Values At Work: Why Rhetoric And Reality Matter
Values At Work: Why Rhetoric And Reality Matter

Can Associations demand that members provide evidence of putting values into action – proving a reality behind the rhetoric?

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Ethics and trust are the cornerstone of effective communication, particularly in today’s environment of growing distrust, low consumer confidence, fake news and alternative facts.

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