Internal Comms and EE Engagement

Marketing & Branding

Use our insights to help you develop a deeper understanding of your audience and create a more compelling brand story.

The Convergence of Marketing and Communication
The Convergence of Marketing and Communication

A combination of branding and reputation produces stronger results than either of the two individually, yet a sizeable portion of companies have yet to link these efforts.

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Marketing to Generation X: six do's and don'ts

Marketing to Generation X: six do's and don'ts

Poor Generation X. Wedged between the Baby Boomers and Millennials, Generation X frequently gets swept to the side. Which is a shame...

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What's In A Brand?
What's In A Brand?

Not so fast! Strategic communication experts aren’t necessarily branding experts.

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The image and reputation of an organisation depends largely on the values its brand represents and how well these values are communicated and resonate with an audience.

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