Storytelling

Storytelling

Read about how companies have used storytelling to motivate and engage their employees and see how you can do the same.

How Bupa Used Storytelling to Bring Company Values Alive
How Bupa Used Storytelling to Bring Company Values Alive

Bupa, a leading health and care organisation, had doubled their size due to several global acquisitions. The challenge, therefore, was not your everyday revamp of the values.

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How to Find Stories for Work

How to Find Stories for Work

Once you learn how to uncover your stories, you will also discover that you have lots of them way more than you ever thought possible.

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Communication, storytelling and truth

Communication, Storytelling And Truth

I firmly believe more communication is always better than none. Communicators know all too well the axiom that nature abhors a vacuum.

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The Science of Storytelling
The Science of Storytelling

You might already be aware that telling a story makes good sense, but it is more than that. It is based on science, or more specifically how our brain operates.

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Once Upon A Time
Once Upon A Time

Storytelling is a powerful communication process. Stories personify the heart of strategic communication based on a simple principle.

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The 4 Story Types You Need In Business
The 4 Story Types You Need In Business

One of the biggest mistakes leaders make when they embark on storytelling in business is to rely on one story or one type of story.

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How Australia post used storytelling to engage employees
How Australia Post Used Storytelling To Engage Employees

There are a variety of ways to introduce storytelling into your company and the best approach depends on what you want to achieve.

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There is nothing so captivating as a story told well and nothing so disengaging as having corporate spiel thrown at you.

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